Allen Solly Franchise
- Investment LevelRs. 2,500,001 - Rs. 5,000,000
- IndustryClothing and Footwear, Master Franchise and International
Launched in India in 1993, Allen Solly brought about a completely new concept to menswear in India — Friday Dressing. In the years that followed, the brand, with its Anglo-American heritage, proved to be the most innovative of the Madura Fashion & Lifestyle's brands. Today it is one of India's most popular and easily recognised brands in the branded premium apparel segment. Consumers understand it as a vibrant and upbeat work wear brand. Allen Solly’s recall with Friday Dressing is clearly the strongest.
Convention is not a word that exists in the brand's vocabulary, and from the beginning, the brand not only broke the rules of formal workplace dressing, but also re-wrote them. The dull world of business dressing with its greys and whites was shaken up by Allen Solly, which unapologetically added vibrant dashes of colour to its formal wear lines. The approach paid off, spawning many imitators. Nevertheless, the unconventional, yet unmistakable Allen Solly Man never lost his place in the spotlight.