Van Heusen Franchise
- Investment LevelRs. 2,500,001 - Rs. 5,000,000
- IndustryClothing and Footwear, Master Franchise and International
Launched in India in 1990, Van Heusen is yet another success story from the Madura Fashion & Lifestyle stable. The brand operates under license to Madura Fashion & Lifestyle in India and South East Asia. A premium lifestyle brand, Van Heusen assiduously follows the company mandate; fashion for the corporate world. The brand’s target audience is the successful, sophistic ated, erudite, multi- faceted professional.
For the Van Heusen customer, elegance and style are not just fads, but a philosophy. And therefore, keeping their tastes in mind, Van Heusen was opposed to the conventional nine-to-five formal wear. Instead, the brand makes available a 24/7 self-expression range of garments to their target audience. With more than half of India’s population under 25, it was not a surprise when Van Heusen moved from targeting only the 25-45-year-old businessman.
With the introduction of V dot that opened up the specialized clubwear category, Van Heusen also addressed the needs of a younger consumer and a changing lifestyle – one who had disposable income and the attitude to go with it. V dot offered a range of clothing that was edgy, not reckless, fashionable, not flippant, youthful, not juvenile. It added a bold sophistication to the brand’s design philosophy.